Making investment decisions based on emotions and not on facts

   Choosing investments that are not suited to your goals or investment time horizon

   Reacting to short-term events and not to long-term trends

   Trying to time the market

   Buying hot investments with no sound basis for your decision

   Allowing fees, expenses, and/or commissions to become the major factors in making an investment decision

   Allowing fear or greed to drive your investment decisions.